What does untapped interest targeting means?

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Untapped interest means that you can find interest targeting with Newproducspy that your competitors can not find if they use the Facebook ads manager. For each keyword, Facebook has a lot of potential interests, but they normally only show a few. With the Newproducspy Facebook interest functionality you can see them all, and simply copy them to your ad. This way you can target interests that are not used by your competitors.

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